After almost 20 years of experience working for market research agencies and consumer goods industries, Anderson Guedes and Monica Fernandes offer their expertise to solve marketing issues, combining technical knowledge and strategic view using market research tools.
We track close all project’s phases, from briefing, planning, & execution to strategic recommendations during the results discussions.
Anderson Guedes
16 years market research experience in the Supplier Side, with deep knowledge of most used market research methodologies to attend marketing needs. Companies where Anderson developed his career:
- LPM - Levantamento e Pesquisa de Mercado
- Novaction
- Ipsos-Marketing
- Ipsos-Loyalty
- PRS-Research (New Jersey)
- CDNE&P
- Research International
- Target Marketing
Monica Fernandes
Professional with strategic approach, learnt after 20 years of market research experience. The tools used along those years considered qualitative and quantitative solutions (besides ACNielsen portfolio) to solve businesses issues. Monica also has experience to manage Innovation Sessions and further develop products and advertising platforms. Companies where Monica developed her career:
- consumer goods: Colgate, Diageo and Reckitt Benckiser
- pharmaceutical: Boehringer-Ingelheim
- media: Oesp Midia Bell South
- market research agencies: LPM and Ipsos
Both partners lived for 2 years in EUA, where they had worked with market research (may/2003 to may 2005).